Changing Attitudes to Hypertension

In this short article, Freis chronicled the evolving attitudes of primary care physicians towards hypertension. Despite overwhelming evidence to the contrary, he noted that far too many doctors still considered it a "benign disease." To counteract this, Freis advocated a three-step response: the implementation of an intensive education campaign for medical professionals, the organization of screening programs, and the creation of a cooperative relationship between doctors and the media in order to change popular perceptions of hypertension.